Corporate Identity

Project: CAPLEA Studio Architects – Logo Redesign & Rebranding
Class: Corporate Identity
Professor: Keeven White
Deliverables: Stationary, Forms, Signage, Collateral Material, Promotional Material, Website.
Date: Fall Semester 2020

Objective: Concepting and developing design system for a specific client. Redesign existing logo of client and rebrand the company. Create an identity system that fits the needs of the client.

Description: Client requested logo redesign and possible name change options, in order to refresh identity to better reflect the quality of their services and to stand out from competitors.