Café Bustelo – Licensed Cafes Activation
Project: Café Bustelo National Campaign Field Applications
Client: Café Bustelo – The J.M. Smucker Company
Credits: Niko Elenchevski (Designer), Camille Sciria (Copy Writer), Carlee Duncan (Creative Content Manager), Nick Betro (Creative Director).
Deliverables: Templates for Digital Screens, Web Ads, Social Posts, Email Blasts. Outside Signage & Sandwich Boards. Templates for Catering Menus & Table Top Signage.
Date: October 2020
Objective: Provide codified marketing assets that meet current brand standards while allowing flexibility for operators and distributors to customize for specific field applications for both our café business and ready to drink launch.
Description: The Café Bustelo Brand employs a Venture approach to the business to grow the brand with consumers anywhere they live, work, or play. A key activation of this approach is with Licensed Cafes and Sabor Latino Served Here program activations at Colleges in Central and Southern Florida.
We need to take our National Campaign, Brand Codes, and specific program design elements from our café program to build flexible assets our partners can utilize to market our café program.
* 2021 Silver Addy Award Winner *